Real Estate Leads 101 – Are You Copping Out of Following Up

Being a part of the lead generation business has provided me with interesting insights into real estate leads as well as agents. I was able to deal on both ends of the spectrum both the customer and agents themselves. my role was to make both satisfied. Yeah right. Easy to do than said.

The consumer aspect is straightforward Real estate leads need an appraisal of their home They want to know about the market, they’d like an agent who can help them and we can provide this. Real estate agents? It’s a different matter They basically had everything in terms of property leads. They wanted those who are willing to list their properties immediately without any effort by the agent. They’re looking for listings not leads from real estate.

If I could offer that service always, continuously I’d probably be running a multi-million dollar business or I’d be in real estate full-time myself. Make this clear to your agents: there’s no magical service that can provide you with properties for a small fee. Instead, these services supply you with leads from real estate and it’s your responsibility to convert them into customers. Have you got this? Real estate leads + you = clients!

You went to classes, you brushed the latest strategies for marketing and sales, and you printed every kind of trinket with your logo and your name on them to hand out to those who are real estate buyers. Therefore, you must convince your prospective buyers to cooperate with you. If you’re having trouble making them convert, perhaps you should examine your own processes instead of immediately blaming the person who gave you the leads from real estate.

In the past, I’ve come across every reason regarding why online real estate leads are not good or false. That’s it as a pretext, a way to get out to help you feel better about not being able to convert your leads in the real estate market into listings. In the meantime here are the top five excuses I’ve heard concerning following up on real estate leads, and my response to these.

1. I’m a brand new agent and nobody wants to be an agent that isn’t familiar with the business.

How do they know that you’re an agent who’s new? Did you announce it the first time you met with those who are interested in real estate? There’s no need to inform all your potential buyers that you’re brand new. If they want to know, inform them and be truthful, and don’t be a jerk to give the details. How do you know “no one” would like to work with an agent who is new – it seems like a broad generalization to me. It’s not until you’re out there and attempts to convince your realtor prospects that being innovative means that you’re the most cutting-edge and the most effective thing you can do to be seen right now. make them aware of how skilled you’ve become even if you’re not familiar with the business. Try to convince them. If you assume that from the beginning your real estate lead will not choose to do business with you due to the fact that you’re new won’t even offer the chance.

2. Some leads in real estate are included on the Do Not Call Registry.

So? There isn’t an official Do Not Knock list. If your leads in real estate are listed on the DNC Registry and you feel that you are not comfortable making a phone call, it’s best to put your foot on the road, the directions in your pocket, and readying yourself mentally for the introduction once you’ve knocked on the door. In fact, according to the fundamental rules of the Do Not Call Registry, when a person who is on the list has an inquiry (which is exactly what is happening with online real estate leads! ) You can reach those individuals for up three months following the inquiry. You have 3 months to reach them to call you, and after this, you’ll always have the possibility of opening that door! Don’t make use of the DNC as a cover-up method for property leads. It’s a weak excuse.

3. It’s not professional to knock on the door of someone else.

This is the message I typically get when I suggested stopping in front of the house. What I am wondering is, who was the person who said that? Who said it’s inappropriate to go to your leads’ real estate homes and hand over the requested information? This is an issue of opinion. As long that your real estate leads don’t believe that it’s a violation of professional standards, you’re fine. By showing initiative and taking the extra mile to connect with those leads who are real you might have just gained an ongoing client.

4. These leads for real estate are far away from my area, or in a very poor part of town.

This is possibly my most preferred way to get out of the situation since it sounds absurd to me. If your leads in real estate aren’t enough, what is the reason you signed to that region? If you’re getting leads from outside your region How far are they? A lot of agents complain that they have to travel 30 minutes for a drive. To me, 30 mins worth of time was worth the huge commission cheque I could receive. If you think that certain leads in real estate aren’t enough, have you had a chance to hear about a REFERRAL COMMISSION? Find a top agent within the area of the lead and then send it over. This way, you’ll still receive some of the commission and you’ll have saved 30 hours of time.

When leads for real estate are located in a poor area of town, that usually signifies that the property is a bargain home that is in a ghetto, or backwater in someplace. It is a source of irritation for me whenever real estate brokers tell me that the house doesn’t merit their attention. Do you know what’s up with that? After you obtained the license you acquired knowledge that many don’t, but may need at some time. It is important to be willing to share this information with your prospective buyers regardless of the financial situation of their property and the income they earn. If you’re not willing to help them, then no person can make you do it however you’re a BAD agent If you’re not ready to find an agent who can help be willing to help your real estate leads.

5. If they had wanted to be reached, they must have provided their complete contact details.

This is a difficult question as on one hand I believe this to a degree. Leads from the real estate who provide an accurate name, address, number, and email seem more approachable than leads with fake names, fake numbers, and so on. This, however, is a matter of opinion. It’s impossible to know what was going through the mind of the user when they fill out their details. Perhaps they’re not savvy with technology and believed that if they posted their number on the Web everyone would know it. Maybe they typo-spelled something incorrectly. Perhaps they don’t want to be bombarded with telemarketing calls but DO need to know the details. When you haven’t even spoken with your leads in real estate You don’t know what their situation is. What’s more painful, receiving a call slammed into your ear or losing the $15,000 commission since you thought that they didn’t really need anything since they provided the wrong phone number?

These five arguments are just excuses and cop-outs to disguise to avoid following on with real property leads. These are pretty weak arguments to boot. If these are the objections you’re making to the leads you receive from real estate then you must put aside the thought of reasons to not contact them and get out there and DO. Begin contacting your real estate leads by calling them and sending out postcards. It is possible that you won’t convert them to convert them all the time, but that if you invest your time into contacting each of those prospects for real estate regardless of any concerns you might have you will notice an enormous increase in the conversion rate. It’s all you have to do is start and try.


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