With more than 200 million active users and counting, Twitter is one of the most widely used social media platforms in the world. With a 280-character limit for a single tweet, the micro-blogging platform is popular among young people. For this reason, many brands are leveraging the social network and investing in professional Twitter marketing services to connect with their customers.
This blog post discusses the eleven Twitter marketing strategies that every business must apply for a successful social media marketing campaign.
1. Audit the Twitter account
As per recent data, nearly 70 percent of B2B companies and many B2C businesses already have a Twitter handle and use the micro-blogging social network as a digital marketing tool. For them to perform successful marketing activities, this step is extremely crucial and necessary. They need to conduct a thorough review of their full profile and find out the content that has worked and what hasn’t in the past. After that, they must find the areas of improvement and what they can do to improve their performance. It is also the best time to analyze the performance of hashtags and update URLs and contact information. Finding the best-performing tweets will enable businesses to know what type of content interests their target audience. The insights will be extremely useful to increase the engagement and efficacy of the Twitter marketing campaign.
2. Research target audience and how they operate on Twitter
Determine the target audience by taking into account various factors such as their age, gender, education, occupation, location, and other factors. Apart from the demographic factors, determine the time they spend on the social media platform and the accounts they follow. Based on the information make an ideal customer persona that has all the traits and qualities of the target audience. This will enable companies to make Twitter marketing and campaign decisions.
3. Find the brand voice
To create an effective Twitter marketing campaign and attract the attention of a large audience, businesses need to have a precise and unique brand voice. Companies can develop their brand voice by articulating their core identities and defining their vision, mission, and values. They can study the voice of their competitors to understand the voice of different brands in the same industry. They also need to review their previous content to know their natural voice and where they need to improve.
4. Ensure the brand voice is engaging and consistent
Brand voice enables a business to communicate with its target audience in its unique voice and personality. Apart from the personality, it is also the language and the choice of words businesses use while crafting the communication. An engaging and consistent brand voice and personality can go a long way to building community engagement. Brands can create a robust brand voice by differentiating from competitors, targeting ideal customers, showing the unique point of view, refining the brand’s voice, and more.
5. Optimize bio to show brand’s personality
The Twitter bio is a location where brands can show their entire personality in 160 characters. The small space below the profile picture describes all brands as precisely and accurately as possible in just a few words. It is best to keep the bio sharp, sweet, and short. If you have some great achievements, throw that in as well. Use relevant hashtags in the bio as well as add some personality.
6. Use interesting hashtags
In August 2007, blogger and speaker Christopher Reaves Messina invented the hashtag #barcamp and barely two months later the hashtag became extremely popular in California forest fires in October 2007. Hashtags are extremely effective to show a brand to new audiences who may be interested in the tweets and posts that are interesting or relevant to them. Tweets that contain hashtags get twice more engagement compared to tweets that don’t contain hashtags.
7. Find the best time to tweet
There are certain times in a day when users are more active on the social media platform. It is generally between 11 am to 5 pm during the weekdays. By finding out the best time to tweet, it will be easy to schedule tweets in peak hours. In case a brand targets audience in different time zones, it can schedule its tweets in such a way that they can view the tweets at their suitable time.
8. Engage with followers
Twitter is a two-way communication channel with the chief aim to enable a user to share their views and engage with others. The businesses that engage with their followers create a favorable impression in their minds. They also get more people to view and engage with their tweets. It increases awareness, starts conversations, and allows brands to know what prospective customers think about their products and services.
9. Measurable Twitter goals
Some businesses tweet, engage with their audience, and receive likes and comments, but don’t set objectives and goals for Twitter. A brand must keep its Twitter marketing strategy on track with measurable goals. They can include creating a strong follower base and building brand loyalty. Or, enhancing brand awareness and generating high-quality leads.
10. Use the Twitter advanced search
The Twitter advanced search feature can enable users to find any previous tweets and search Twitter history. By using Twitter’s advanced search, users can search the history and reshare past content. They can also study your previous posts or tweets and find out the tweets that garnered the most likes and engagements and the ones that collect the least.
11. A/B test tweets
Before starting a Twitter campaign, A/B testing will enable brands to find the more effective and better-performing tweets. Companies can use the A/B test to find out which tweet performs as per the desired results. They can find out if a tweet performs better with or without an image. They can also craft different headlines for the same tweets and run a test to find out the best among them all.
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Launched in 2006 as a micro-blogging site, Twitter now has over 200 million active users all over the globe, most of whom are young and upwardly mobile. Many businesses are using the platform and relying on Twitter marketing services to attract the attention of their prospective customers. But to succeed in the marketing campaign, they must know the above basic strategies.